Patent Validates and Solidifies iSnap’s Market Leadership in Networked Social Photo Stations
Sacramento, Calif. – June 26, 2015 – iSnap, the creator of the Social Photo Station and accompanying suite of social media marketing tools, today announced it has been awarded a patent for networked social media photo stations. The patent reinforces iSnap’s technical and market leadership in the emerging industry of social media photo kiosks. The patent also provides a foundation for iSnap’s continued growth and innovation in this rapidly expanding market.
More specifically, the patent covers a system and method for posting to network sites providing a user interface at a location-specific kiosk, enabling a user to capture an image, applying an overlay to produce new content, retrieving community site credentials, and posting to an authenticated community site.
The iSnap Social Photo Station enables Presence-based Marketing by letting users snap a photo at a venue, event or business and instantly upload it to social networks such as Facebook, Foursquare and Twitter. These photos are overlaid with the deploying organization’s branded graphics, helping them to engage customers, expand their social media following, extend their brand reach, and drive additional commerce through their doors.
“This patent validates our role as the industry’s pioneer in developing and deploying networked social photo stations,” said Alex Lowe, Founder and CTO at iSnap. “The patent also provides a solid foundation for continuing innovation and product development as we look to enhance and expand our products and services moving forward.”
“This patent is an important milestone for our company, from both a technical and business perspective,” said Bob Whitson, CEO of iSnap. “It solidifies our role as the clear leader in this market, and will help fuel continued growth in sales and customer acquisition.”
iSnap’s turnkey, automated network of social photo stations provides brands with a unique tactic to engage with customers, add fans and followers, and gain insightful user data. iSnap’s products typically deliver valuable marketing impressions at a fraction of the cost of traditional mediums like web, radio and newspaper. The iSnap cloud-based platform tracks metrics along the way, gathering usage statistics, conversions, time and demographic information. All data is viewable and exportable in real time from the secure iSnap cloud website.