According to a JD Powers and Associates study of California casinos, if your casino is a player’s first choice, they will spend 55% of their gambling budget with you. How do you then become a player’s first choice? By letting players form a personal connection with your brand via social media platforms. Social media is a great way to connect with players, allow players to connect with you and also grow your fan base. Here are some quick and easy tips for making the most of your casino’s social media presence.
1. BE INTERESTING
Take a quick look at the content on your various social media platforms. If it’s not interesting to you, chances are it’s not interesting to your players. The most effective social media posts are those that include more information and interaction rather than those that advertise. Try to put yourself in the perspective of a potential customer and choose content that would appeal to them. Some good examples are amenities they might not know about, upcoming events or promotions or updates for gaming programs.
2. BE ENGAGING
Speak with your players instead of at them. Post content on social media platforms that encourages engagement and conversation. You can try asking questions, posting information, or asking guests to participate in contests. Here are some great examples:
- Post a fun photo taken in your venue and ask players to caption it
- Fill in the blank “The biggest jackpot I ever won was ___”
- Gambling news and pro tips
Also remember that conversation goes two ways. Make sure to respond to guest questions or comments in a timely manner. It’s always best to deal with complaints or issues offline, but sometimes offering a discount or complimentary drink can really help!
3. BE VISUAL
Everyone loves looking at photos. Encourage players to post photos from your property and tag your Casino’s page where appropriate. When your players’ friends see what a great time they’re having, they’ll want to come too. Word of mouth advertising is the best there is. Encourage it with photos.
4. BE INTERACTIVE
Use your social media platforms to promote your casino’s Players’ Club. You can offer discount codes, special promotions or contests and promote everything via your social media pages. This is also a great way to encourage membership and participation. Use your pages to offer discounts for new members, or a special offer if Player’s Club members become fans of your Facebook page.
Hopefully by now you’ve started thinking about your current social media strategies and are energized to try some of the new ideas above. Social media can be a challenging maze to navigate. Fortunately iSnap can help with each of the steps mentioned above and more. By installing iSnap photo stations in your casino, you’re enticing customers to take and share photos, talk about your business, share their positive experiences with friends, participate in contests and promotions, and even register for Player’s Clubs. You’ll also have access to a wealth of demographic information and marketing contact data. Contact us today to learn more and for a free demo.