iSnap makes it fun for customers/visitors to “share the moment” by posting photos at a venue when they are having a great time. iSnap users who post photos to their social media platform are serving as the business’s brand ambassador and are actually recommending the brand to their friends and family. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising.
Taking full advantage of the iSnap users with follow-on customer engagement should motivate them and their friends to come back multiple times.
A great way to do follow on customer engagement is to take advantage of iSnap’s email lists. Send out follow up emails thanking folks for their recent visit and to encourage them to come back soon. A Bain and Company study shows that return customers spend up to 3x more compared to first time visitors.
To be effective, each email must add value to the conversation. This content can announce an upcoming special event, send a discount/coupon or ask them to join a loyalty club. Businesses can measure ROI and the effectiveness of their emails by measuring how many of those in the targeted audience make a return visit and redeem coupons or tickets, and spend more money.
Make sure to recognize and thank these customers when they do return. Special treatment is a great way to show appreciation. This special treatment will encourage customers to become “regulars”.
Taking the time to use email and target customers and their friends motivating them to make a return visit is profitable and develops customer loyalty. The more visits a customer makes, the more money they spend, and the more likely they will spread the word on their positive experiences with a broader set of friends and family.